Every time a woman walks by an aisle of beauty products, she feels a glimmer of hope that something special—a product that truly delivers what it promises, and helps enhance and transform the health and appearance of her skin—will catch her eye. So many creams, lotions, serums, oils and ointments highlight key ingredients and essences, but regardless of whether they’re trendy or not, women eventually discover (after much trial and error, and to the discomfort of their skin) that even the most praised and recommended products won’t always be right for their specific skin needs.

Choosing an ingredient that works

Wanting skin to look younger and more radiant is a common desire, but finding a solution that can make this a reality doesn’t have to be such a complicated matter. Sometimes, it’s best to look back at basic concepts—such as the fact that properly hydrated skin translates to healthier, more supple, and more vibrant-looking skin.

One ingredient, therefore, that should take center stage in the next beauty product you purchase should be hyaluronic acid.

What is it?

Hyaluronic acid is a kind of molecule, also known as a glycosaminoglycan, that is partially made up of sugars. It is naturally present in the connective tissues found in the human body.

The main function of hyaluronic acid that makes it such a powerful and coveted component of potent skin care products is holding moisture. As a person ages, her skin naturally loses moisture, and this causes skin to become dry, less firm and elastic, and more prone to developing lines and wrinkles. Without adequate moisture, skin can quickly appear aged and full of blemishes.

Because of its moisture-retaining properties, hyaluronic acid is also able to strengthen the skin barrier and protect it from external factors that can cause skin problems, such as the harsh rays of the sun, dirt and bacteria that can cause acne, and environmental irritants that can cause allergies and inflammation.

As such, picking up a high-quality hyaluronic acid serum can help you experience the following benefits:

Locked-in moisture. Because it effectively contains moisture, your skin will feel smoother, softer, and more supple. This also means that roughness and the appearance of fine lines and wrinkles are reduced. All these are qualities of younger-looking skin.

Improved skin regardless of your skin type. Hyaluronic acid is gentle and lightweight enough for use by people with oily or sensitive skin (not just dry skin), and it’s safe for pregnant or breastfeeding women.

A brighter appearance. Hyaluronic acid eliminates dullness and discolorations. A more even skin tone and reduced signs of fatigue means your skin displays a fresh, more radiant appearance.

Firmer skin. The acid helps diminish puffiness and bags under the eyes, as well as the appearance of pores.

To achieve the radiant, younger-looking skin that comes with the use of hyaluronic acid, choose a serum made of nothing but the finest ingredients. Organic is best—a serum developed from years of extensive research, and made with nature’s best ingredients (hyaluronic acid, witch hazel, aloe vera, jojoba oil, arginine, vitamins C and E, to name a few) can produce the optimal results that bring about the hydrated, youthful-looking skin you seek.