Whenever you see a baby, you marvel at how soft, smooth and dewy her skin always looks and feels. Everyone, you included, had this same ultra-soft skin during younger years, but with each year that passes, that plump and pillowy look and feel diminishes little by little.

Why? Because the amount of hyaluronic acid in your body decreases with the passage of time.

What is it?
Hyaluronic acid is a polysaccharide or carbohydrate that occurs naturally in the human body. Much of it is present in the skin, specifically in between skin cells, and that’s what gives your skin the firmness, suppleness, moisture and plumpness that makes it look and feel so good.

Despite the word “acid” in its name, hyaluronic acid shouldn’t be thought of as a substance that has harsh or stripping effects on skin. Essentially, this substance is a humectant, which means that it binds moisture and helps to give skin that youthful glow and texture.

How do you use it?
In terms of skin care, hyaluronic acid is typically available in two forms. The first form is an injectable filler; dermatologists or plastic surgeons can administer the hyaluronic acid in skin areas that are wrinkled or sunken, and it has a plumping effect.

The other form would be a hyaluronic acid serum or moisturiser. Using hyaluronic acid topically can help reverse skin damage caused by harmful free radicals, protect the skin from harsh UV rays, increase the skin’s elasticity, and improve hydration. The effect will not be as dramatic as that of using injectable fillers, but you will experience well-hydrated and therefore smoother and softer skin.

When should you begin using it?
A hyaluronic acid serum can begin working wonders for your skin in as early as your 20s. At this stage, the focus of your skin care regimen should be prevention — protecting your skin from the harmful effects of the sun and the environment that can cause damage to your skin as you get older.

A serum can become even more beneficial during your 30s (which is when you require additional moisturisation and improved collagen production to combat dullness) and your 40s (when you may begin to observe the onset of spots, dryness and increased sensitivity).

And of course, moisture is a key priority when you hit your 50s and wrinkles and fine lines begin to make their appearance.

Starting early is the key
The secret to maintaining youthful skin is to begin an effective nourishing and hydrating skin care regimen early. Turning to a hyaluronic acid serum in your 20s does a world of good in terms of improving and maintaining your skin’s elasticity, radiance and plumpness.

Choose the product carefully. It’s best to select a hyaluronic acid serum made of organic and natural ingredients, that is non-irritating and easily absorbed, that offers powerful moisturising and rejuvenating effects, and is stored in airless bottles for maximum freshness and efficacy — such as Kleem Organics Advance Ultra Lift Vitamin C Serum.