Women who are new to using facial care products — and even those who have been purchasing skin care products for a long time — tend to find the vast array of available options confusing. There are creams, oils, serums, lotions, sprays, tonics, gels powders and many others, each one promising to deliver your desired results: healthier, smoother, blemish- or imperfection-free and youthful-looking skin. It’s not uncommon for women to end up having a large collection of jars and bottles of such formulations because they want to achieve the beautiful skin that each product says they will get from their continued use.

Among these formulations, oils, creams and serums are found to be some of the most popular products that women use to improve the look and feel of their skin. However, you would be mistaken if you think that you just need to pick a formulation with your preferred list of ingredients and corresponding effects, and beautiful skin would come soon afterwards. The truth is that skin care products are formulated a certain way for specific purposes, and you need to know which one will work best for your individual needs.

Here is a brief look at these three formulations:

Oils are excellent skin care products because they are highly effective in moisturizing skin. You might think that they would make skin oily, but in fact they prevent your skin from producing excess oil because it has already achieved a well-moisturized state. Oils are perfect if you have dry skin.

Creams or lotions are made with mineral oil or petrolatum. These are occlusive (meaning airtight) ingredients that moisturize well because they prevent water in the skin from evaporating. To achieve their typical consistency, seed or nut oils are added as thickening and lubricating agents.

Finally, serums are water-based and are characterized by their lightweight and fast-absorbing properties.

Why should you choose to use a serum as part of your skin care regimen? Here are some of the main benefits of serums:

They contain more active ingredients. Because they don’t come with thickeners and lubricants, serums have more concentrated amounts of active ingredients that have specific skin care purposes like reducing age spots and smoothing wrinkles and fine lines. So a serum is a more potent product compared to oils and creams.

You only need to use a small amount at a time. Each drop is packed with active ingredients so you don’t have to slather a lot of product onto your face. This is why serums are typically packaged in small bottles — a one-ounce bottle can last one or two months when the proper amount is regularly applied.

Serums are better absorbed by the skin. These products are made up of small molecules that can penetrate the skin deeply and quickly, making them more effective at delivering the active ingredients to your skin. And yet, they have a weightless, non-greasy feel on skin.

Choosing the best product
Serums are perfect for introducing potent anti-aging ingredients to the skin, such as antioxidants (vitamin C, resveratrol and green tea) and cell-communicating substances (niacinamide and retinol).

You can start giving your skin some love with the best vitamin C serum you can buy. The Advance Ultra Lift Vitamin C Serum from Kleem Organics, for example, contains all the right ingredients for nourishing and improving your skin: vitamin C, E and aloe vera to revitalize and brighten skin, hyaluronic acid and jojoba oil to moisturize and rejuvenate, and 100% natural orange fragrance for a satin-soft, non-irritating feel.

Talk to skin care specialists today and discover how the right serum can do wonders in restoring your skin’s youthfulness and beauty.